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Enterprise_040624_digital.pdf

I led the end-to-end strategic repositioning and digital articulation of the Enterprise Learning Solutions portfolio.

Working closely with the business development teams, I translated service capabilities into clearly defined customer personas across leadership levels - from first-time managers to CXOs - ensuring that the value proposition aligned with their strategic priorities, learning maturity, and organisational context.

I architected the messaging framework to move from service description to outcome-led storytelling - positioning solutions around transformation, digital enablement, GCC evolution, and enterprise capability building. This involved:

• Building and validating customer personas across corporate, public sector, and GCC segments
• Mapping service offerings to persona-specific pain points and strategic objectives
• Reframing messaging to emphasise measurable organisational outcomes rather than programme features

As the project owner, I oversaw the complete website and brochure development lifecycle. I collaborated with the external design agency to:

• Translate abstract strategic positioning into a cohesive visual language
• Develop graphics that reflected institutional credibility and future-ready thinking
• Ensure brand alignment with the school’s larger identity architecture

Another key responsibility of mine was ensuring typography, colour systems, imagery, and tone were consistent with the overarching school brand while still creating a distinct enterprise-facing identity.